Search Results

Filter
  • 1-10 of  10,625 results for ""Electronic books""
Item request has been placed! ×
Item request cannot be made. ×
  Processing Request
Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: ELECTRONIC books; TARGETED advertising; MARKETING strategy

  • Source: Journal of Marketing Research (JMR); Apr2019, Vol. 56 Issue 2, p310-323, 14p, 1 Diagram, 8 Charts, 1 Graph

Record details

×
Academic Journal

Selling the Premium in Freemium.

Subjects: PREMIUMS (Retail trade); FREEMIUM business model; DEMAND (Economic theory)

  • Source: Journal of Marketing; Nov2018, Vol. 82 Issue 6, p10-27, 18p, 1 Color Photograph, 9 Charts, 1 Graph

Record details

×
Academic Journal

Electronic books.

Subjects: ELECTRONIC books; MEDICAL personnel; LIBRARY catalogs

  • Source: British Columbia Medical Journal; Nov2019, Vol. 61 Issue 9, p359-359, 1p

Record details

×
  • 1-10 of  10,625 results for ""Electronic books""