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Academic Journal

Targeted Promotions on an E-Book Platform: Crowding Out, Heterogeneity, and Opportunity Costs.

Subjects: *Targeted advertising; *Marketing strategy; *Sales promotion

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p310-323. 14p. 1 Diagram, 8 Charts, 1 Graph.

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Periodical

Organize your Kindle library.

Subjects: *Libraries; *Bookstores; Electronic books

  • Source: PCWorld. Jun2020, Vol. 38 Issue 6, p118-121. 4p. 5 Color Photographs.

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Periodical

How to get free books for your Amazon Kindle.

Subjects: Electronic books; Books

  • Source: PCWorld. Aug2019, Vol. 37 Issue 8, p122-130. 9p. 11 Color Photographs.

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Academic Journal

AN ANALYSIS OF PRICING MODELS IN THE ELECTRONIC BOOK MARKET1.

Subjects: *Mathematical models of pricing; *Game theory; *Publishing finance

  • Source: MIS Quarterly. Dec2014, Vol. 38 Issue 4, p1017-A4. 20p. 2 Charts, 7 Graphs.

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Academic Journal

Herding in the consumption and purchase of digital goods and moderators of the herding bias.

Subjects: *Consumer behavior; *Electronic commerce; *Emerging markets

  • Source: Journal of the Academy of Marketing Science. May2019, Vol. 47 Issue 3, p460-478. 19p.

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  • 1-10 of  7,505 results for ""Electronic books""