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Academic Journal

Celebrity influences on consumer decision making: new insights and research directions.

Subjects: *Consumer behavior; *Marketing executives; Fame

  • Source: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1159-1192. 34p. 2 Diagrams, 4 Charts.

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Academic Journal

The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods.

Subjects: *Consumer behavior; *Food labeling; Caloric content of foods

  • Source: Journal of Consumer Research. Oct2019, Vol. 46 Issue 3, p606-619. 14p. 1 Color Photograph, 3 Diagrams, 4 Graphs.

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Academic Journal

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.

Subjects: *Consumer behavior; *Monte Carlo method; Randomized response technique

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p345-360. 16p. 8 Charts, 1 Graph.

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Academic Journal

The Impact of Economy-Wide Sentiment on Analysts' Research Activities.

Subjects: *Consumer research; *Consumer behavior; *Economic research

  • Source: Journal of Accounting, Auditing & Finance. Jul2019, Vol. 34 Issue 3, p385-410. 26p. 8 Charts.

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Academic Journal

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.

Subjects: *Willingness to pay; *Consumer behavior; *Auctions

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p121-138. 18p. 3 Charts.

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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

IJMR Editorial.

Subjects: *Consumer behavior; Social science research; Human behavior

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p349-355. 7p.

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Academic Journal

Mind the gap: Harnessing psychological theory to pension engagement.

Subjects: *Consumer behavior; Psychology

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p447-451. 5p. 3 Diagrams, 1 Graph.

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Academic Journal

Comparing conspicuous consumption across different experiential products: Culture and leisure.

Subjects: *Conspicuous consumption; *Consumer behavior; Cultural activities

  • Source: International Journal of Market Research. Jul2019, Vol. 61 Issue 4, p430-446. 17p. 9 Charts.

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