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Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

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Academic Journal

Uncertainty in Prerelease Advertising.

Subjects: *Advertising management; *Consumer behavior; *Marketing researchFacebook (Web resource); YouTube (Web resource)

  • Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p167-180. 14p. 4 Color Photographs, 1 Chart, 1 Graph.

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Academic Journal

The decision‐making process in viral marketing—A review and suggestions for further research.

Subjects: *Decision making in marketing; *Viral marketing; *Consumer behavior

  • Source: Psychology & Marketing. Nov2019, Vol. 36 Issue 11, p1062-1081. 20p. 1 Diagram, 4 Charts.

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