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Academic Journal

ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY.

Subjects: *Online shopping; *Consumer behavior; *Consumer expertise

  • Source: Journal of Business Economics and Management. Feb2019, Vol. 20 Issue 1, p131-148. 18p.

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Academic Journal

Consumer Trust in Internet Marketing and Direct Selling in China.

Subjects: *Direct e-marketing; *Direct selling; *Consumer behaviorChina

  • Source: Journal of Relationship Marketing. Jul-Sep2019, Vol. 18 Issue 3, p216-232. 17p. 5 Charts.

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Academic Journal

Consumer's Electronic Word-of-Mouth Adoption: The Trust Transfer Perspective.

Subjects: *Consumers' reviews; *Consumer behavior; Trust

  • Source: International Journal of Electronic Commerce. 2019, Vol. 23 Issue 4, p595-627. 33p. 4 Diagrams, 8 Charts.

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  • 1-10 of  12 results for ""Consumer behavior""