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Academic Journal

Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective.

Subjects: *Consumer behavior; *Artificial neural networks; *PurchasingIndia

  • Source: Journal of International Consumer Marketing. Oct-Dec2019, Vol. 31 Issue 5, p469-491. 23p. 4 Diagrams, 11 Charts.

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Academic Journal

Customer motivations for sustainable consumption: Investigating the drivers of purchase behavior for a green‐luxury car.

Subjects: *Consumer behavior; *Quantitative research; Luxury carsGermany; China

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). Jul2019, Vol. 28 Issue 5, p833-846. 14p. 1 Diagram, 4 Charts, 5 Graphs.

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Academic Journal

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ.

Subjects: *Consumer behavior; *Brand choice; *Brand personification

  • Source: Journal of Marmara University Social Sciences Institute / Öneri. 2019, Vol. 14 Issue 52, p372-400. 29p.

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Academic Journal

Understanding sustainable consumption in an emerging country: The antecedents and consequences of the ecologically conscious consumer behavior model.

Subjects: *Consumer behavior; Human behavior models; Planned behavior theoryTurkey

  • Source: Business Strategy & the Environment (John Wiley & Sons, Inc). May2019, Vol. 28 Issue 4, p642-651. 10p. 2 Diagrams, 5 Charts.

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Academic Journal

When journalists become stars: drivers of human brand images and their influence on consumer intentions.

Subjects: *Consumer behavior; *Brand image; *Journalists

  • Source: Journal of Media Economics. Jan-Jun2019, Vol. 32 Issue 1/2, p35-55. 21p. 2 Diagrams, 5 Charts.

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