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Academic Journal

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages.

Subjects: *Consumer behavior; *Marketing strategy; *Internet marketing

  • Source: Journal of Consumer Research. Feb2019, Vol. 45 Issue 5, p988-1012. 25p. 2 Color Photographs, 1 Diagram, 9 Charts.

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Academic Journal

Understanding Consumer Preferences from Social Media Data.

Subjects: *Consumer preferences; *Consumer behavior; *Artificial intelligence

  • Source: NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 2, p48-53. 6p. 2 Illustrations.

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Academic Journal

The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis.

Subjects: *Consumer behavior; *Email; *Marketing

  • Source: Business & Economics Research Journal. 2019, Vol. 10 Issue 2, p541-555. 15p.

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Academic Journal

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea.

Subjects: *Advertising effectiveness; *Consumer behavior; *AdvertisingNorth Korea; United States

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p495-511. 17p. 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs.

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Academic Journal

Fake news: When the dark side of persuasion takes over.

Subjects: *Consumer behavior; *Marketing; *Information processing

  • Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 2, p336-342. 7p.

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Academic Journal

How digital platforms influence luxury purchase behavior in India?

Subjects: *Consumer behavior; *Brand name products; *Branding (Marketing)

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p41-64. 24p. 1 Diagram, 3 Charts.

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