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Academic Journal

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking.

Subjects: *Risk-taking behavior; *Consumer behavior; *Positioning (Advertising)

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p230-244. 15p. 3 Charts, 1 Graph.

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Academic Journal

Consumer Perceptions of Brand Mention in Magazines by Level of Involvement.

Subjects: *Consumer behavior; *Consumer goods; *Consumer expertise

  • Source: International Journal of Marketing & Business Communication. 2019, Vol. 8 Issue 1, p1-14. 14p.

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Academic Journal

A Study of Consumers Perception about Quick Service Restaurants.

Subjects: *Consumer behavior; *Working capital; Fast food restaurants

  • Source: ITIHAS - The Journal of Indian Management. Jan-Mar2019, Vol. 9 Issue 1, p46-51. 6p.

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Academic Journal

Exploring Perceptions of Advertising Ethics: An Informant-Derived Approach.

Subjects: *Consumer behavior; Advertising ethics; Sensory perceptionLebanon

  • Source: Journal of Business Ethics. Oct2019, Vol. 159 Issue 3, p727-744. 18p. 2 Charts, 1 Graph.

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