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Academic Journal

Shopper Deal Seeking Across Channels: An Updated View.

Subjects: *Consumer behavior; *Sales promotion; *Discount prices

  • Source: Journal of Marketing Theory & Practice. Spring2019, Vol. 27 Issue 2, p123-139. 17p. 7 Charts.

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Academic Journal

Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions.

Subjects: *Deals; *Sales promotion; *Consumer behavior

  • Source: Journal of Marketing. Nov2019, Vol. 83 Issue 6, p43-60. 18p. 1 Diagram, 3 Charts.

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Academic Journal

Inspiring Digitalization of Handicraft Market: An empirical approach.

Subjects: *Consumer behavior; *Sales promotion; *Social marketing

  • Source: Parikalpana: KIIT Journal of Management. Dec2019, Vol. 15 Issue 1/2, p199-209. 11p.

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Academic Journal

SALES PROMOTION AS A FUNCTION IN MERCHANDISING.

Subjects: *Consumer behavior; *Sales promotion; *Mercantile system

  • Source: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Jun2019, Vol. 9 Issue 1, p120-131. 12p.

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Academic Journal

Sales promotion and the purchasing behavior of food consumers.

Subjects: *Consumer behavior; *Sales promotion; *Grocery shopping

  • Source: REMark: Revista Brasileira de Marketing. jul-set2019, Vol. 18 Issue 3, p101-126. 55p.

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Academic Journal

Sales promotions for preorder products: The role of time‐of‐release.

Subjects: *Sales promotion; *Product launches; *Consumer behavior

  • Source: Psychology & Marketing. Sep2019, Vol. 36 Issue 9, p875-890. 16p. 2 Color Photographs, 3 Diagrams, 2 Charts.

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