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Academic Journal

Mapping brand similarities: Comparing consumer online comments versus survey data.

Subjects: *Online shopping; *Consumer behavior; *Internet forums

  • Source: International Journal of Market Research. Mar2019, Vol. 61 Issue 2, p130-139. 10p. 1 Diagram, 2 Charts.

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Academic Journal

PERSONALIZED EXPERIENCE THROUGH MOBILE APPLICATIONS IN THE RETAIL FIELD.

Subjects: *Consumer behavior; *Electronic commerce; *Online shopping

  • Source: Bulletin of the Transilvania University of Brasov. Series V: Economic Sciences. 2019, Vol. 12 Issue 1, p35-40. 6p.

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Academic Journal

ANTECEDENTS OF ONLINE PURCHASE INTENTION AND BEHAVIOUR: UNCOVERING UNOBSERVED HETEROGENEITY.

Subjects: *Online shopping; *Consumer behavior; *Consumer expertise

  • Source: Journal of Business Economics and Management. Feb2019, Vol. 20 Issue 1, p131-148. 18p.

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Academic Journal

ONLINE CUSTOMER EXPERIENCE: A LITERATURE REVIEW.

Subjects: *Consumer behavior; *Online shopping; *Internet stores

  • Source: Parikalpana: KIIT Journal of Management. Dec2019, Vol. 15 Issue 1/2, p189-198. 10p.

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