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Academic Journal

Price-Matching Guarantees as a Direct Signal of Low Prices.

Subjects: *Prices; *Consumer behavior; *Consumer psychology

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p245-258. 14p. 2 Diagrams, 2 Charts, 1 Graph.

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Academic Journal

Cutting through Content Clutter: How Speech and Image Acts Drive Consumer Sharing of Social Media Brand Messages.

Subjects: *Consumer behavior; *Marketing strategy; *Internet marketing

  • Source: Journal of Consumer Research. Feb2019, Vol. 45 Issue 5, p988-1012. 25p. 2 Color Photographs, 1 Diagram, 9 Charts.

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Academic Journal

Role of electronic word-of-mouth content and valence in influencing online purchase behavior.

Subjects: *Consumer behavior; *Internet marketing; *Marketing strategy

  • Source: Journal of Marketing Communications. Sep2019, Vol. 25 Issue 6, p661-684. 24p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers.

Subjects: *Consumer behavior; *Consumer attitudes; *International marketsTaiwan; Spain

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p203-224. 22p. 3 Diagrams, 7 Charts.

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