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Academic Journal

Support for the underdog brand biography: Effects on consumer attitude and behavior.

Subjects: *Consumer attitudes; *Consumer behavior; *Social networks

  • Source: Journal of Marketing Communications. Aug2019, Vol. 25 Issue 5, p477-493. 17p. 4 Charts.

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Academic Journal

How chatbots influence marketing.

Subjects: *Influencer marketing; *Consumer behavior; *Artificial intelligence

  • Source: Management (1429-9321). May2019, Vol. 23 Issue 1, p251-270. 20p.

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Academic Journal

The Ethics of Gamification in a Marketing Context.

Subjects: *Consumer behavior; *Interactive marketing; *Guerrilla marketing

  • Source: Journal of Business Ethics. Mar2019, Vol. 155 Issue 2, p597-609. 13p. 1 Diagram, 2 Charts.

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Academic Journal

The Effect of Message Valence on e-WoM Spread: A Moderated Mediation Analysis.

Subjects: *Consumer behavior; *Email; *Marketing

  • Source: Business & Economics Research Journal. 2019, Vol. 10 Issue 2, p541-555. 15p.

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Academic Journal

Editorial.

Subjects: *Consumer behavior; *Marketing; *Retail industry

  • Source: Journal of Customer Behaviour. Spring2019, Vol. 18 Issue 1, p1-5. 5p.

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Academic Journal

Under the influence of a blogger: The role of information‐seeking goals and issue involvement.

Subjects: *Consumer behavior; *Information-seeking behavior; *MarketingUnited States

  • Source: Psychology & Marketing. Apr2019, Vol. 36 Issue 4, p342-353. 12p. 1 Diagram, 4 Charts, 1 Graph.

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