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Academic Journal

Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions.

Subjects: *Deals; *Sales promotion; *Consumer behavior

  • Source: Journal of Marketing. Nov2019, Vol. 83 Issue 6, p43-60. 18p. 1 Diagram, 3 Charts.

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Academic Journal

Impact of service error type on negative emotion and negative consumer response.

Subjects: *Customer services; *Consumer behavior; *Commercial products

  • Source: Total Quality Management & Business Excellence. Feb/Mar2019, Vol. 30 Issue 3/4, p245-266. 22p.

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