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Academic Journal

The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.

Subjects: *Consumer behavior; *Pricing; *Economic competition

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p767-790. 24p. 2 Diagrams.

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Academic Journal

Store Ambience and Consumer Choice of Retail Store Format.

Subjects: *Retail stores; *Consumer behavior; *Retail industryIndia

  • Source: Journal of Management in Practice. 2019, Vol. 4 Issue 1, p1-14. 14p.

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Academic Journal

Are Marketers Egoists? A Typological Explication.

Subjects: *Conjoint analysis; *Consumer behavior; *Economic competition

  • Source: Journal of Business Ethics. Mar2019, Vol. 155 Issue 2, p611-621. 11p. 1 Diagram, 8 Charts.

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Academic Journal

Competition of Content Acquisition and Distribution Under Consumer Multipurchase.

Subjects: *User-generated content; *Streaming video & television; *Information services

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1066-1084. 19p. 2 Diagrams, 7 Charts.

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Academic Journal

Marketing in the Sharing Economy.

Subjects: *Sharing economy; *Marketing strategy; *Socioeconomic factors

  • Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p5-27. 23p. 2 Charts.

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Academic Journal

THE DIGITAL TRANSFORMATION OF MARKETING: IMPACT ON MARKETING PRACTICE & MARKETS.

Subjects: *Internet marketing; *Economic competition; *Consumer behavior

  • Source: Economics: Casopis za Ekonomsku Teoriju i Analizu. 2019, Vol. 7 Issue 2, p139-156. 18p.

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Academic Journal

Bidding Frenzy: Speed of Competitor Reaction and Willingness to Pay in Auctions.

Subjects: *Auctions; *Bidding strategies; *Economic competition

  • Source: Journal of Consumer Research. Apr2019, Vol. 45 Issue 6, p1294-1314. 21p. 1 Color Photograph, 2 Charts, 3 Graphs.

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