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Academic Journal

Consumer anticipation: antecedents, processes and outcomes.

Subjects: *Consumer behavior; *Marketing executives; *Consumption (Economics)

  • Source: Journal of Marketing Management. Feb2019, Vol. 35 Issue 1/2, p130-159. 30p. 2 Diagrams, 3 Charts.

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Academic Journal

Customer Delight: A Review and Agenda for Research.

Subjects: *Customer satisfaction; *Consumer behavior; Consumer behavior research

  • Source: Journal of Marketing Theory & Practice. Spring2019, Vol. 27 Issue 2, p174-195. 22p. 1 Diagram, 1 Chart.

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Academic Journal

Rural Marketing: Targeting the Non-urban Consumer.

Subjects: *Target marketing; *Consumer behavior; *Customer satisfaction

  • Source: South Asian Journal of Management. Jul-Sep2019, Vol. 26 Issue 3, p184-187. 4p.

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Academic Journal

THE DEFINITIONS OF DYSFUNCTIONAL CONSUMER BEHAVIOR: CONCEPTS, CONTENT, AND QUESTIONS.

Subjects: *Consumer behavior; *Customer satisfaction; *Consumer attitudes

  • Source: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2019, Vol. 32,

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Academic Journal

THE INFLUENCE OF AVAILABLE ALTERNATIVES AND VARIABLE EXPECTATIONS ON SATISFACTION.

Subjects: *Customer satisfaction; *Consumer behavior; *Expectation (Psychology)

  • Source: Journal of Consumer Satisfaction, Dissatisfaction & Complaining Behavior. 2019, Vol. 32,

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  • 1-10 of  46 results for ""Consumer behavior""