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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

Okay, Google!: An empirical study on voice assistants on consumer engagement and loyalty.

Subjects: *Consumer behavior; *Customer loyalty; *Electronic commerce

  • Source: Psychology & Marketing. May2019, Vol. 36 Issue 5, p489-501. 13p. 1 Diagram, 5 Charts.

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