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Academic Journal

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.

Subjects: *Consumer behavior; *Monte Carlo method; Randomized response technique

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p345-360. 16p. 8 Charts, 1 Graph.

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Academic Journal

The effect of activity identity fusion on negative consumer behavior.

Subjects: *Consumer behavior; *Brand name products; *Boycotts

  • Source: Psychology & Marketing. Apr2019, Vol. 36 Issue 4, p395-409. 15p. 4 Charts.

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Academic Journal

The Impact of a Complement-Based Assortment Organization on Purchases.

Subjects: *Economics -- Field work; *Consumer behavior; *Purchasing

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p459-478. 20p. 4 Diagrams, 3 Charts, 3 Graphs.

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Academic Journal

How and when taking pictures undermines the enjoyment of experiences.

Subjects: *Customer satisfaction; Consumption (Economics) & psychology; Experience

  • Source: Psychology & Marketing. May2019, Vol. 36 Issue 5, p520-529. 10p. 1 Chart, 2 Graphs.

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Academic Journal

Marketing in the Sharing Economy.

Subjects: *Sharing economy; *Marketing strategy; *Socioeconomic factors

  • Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p5-27. 23p. 2 Charts.

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Academic Journal

Therapeutic Servicescapes and Market-Mediated Performances of Emotional Suffering.

Subjects: *Servicescapes (Marketing); *Customer relations; *Consumer attitudes

  • Source: Journal of Consumer Research. Apr2019, Vol. 45 Issue 6, p1230-1253. 24p. 3 Color Photographs, 2 Diagrams, 3 Charts.

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Academic Journal

Gifts as conduits in choice overload environments.

Subjects: *Gifts; *Promotional products; *Samples (Commerce)

  • Source: Psychology & Marketing. Jul2019, Vol. 36 Issue 7, p716-729. 14p. 1 Color Photograph, 1 Diagram, 11 Charts, 1 Graph.

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  • 1-9 of  9 results for ""Consumer behavior""