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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

Parenting Motivation and Consumer Decision-Making.

Subjects: *Consumer behavior; *Decision making; *Consumer preferences

  • Source: Journal of Consumer Research. Feb2019, Vol. 45 Issue 5, p1117-1137. 21p. 2 Color Photographs, 2 Diagrams, 8 Graphs.

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Academic Journal

Poverty, consumption, and counterintuitive behavior.

Subjects: *Consumer behavior; *Poverty; *Affluent consumers

  • Source: Marketing Letters. Dec2019, Vol. 30 Issue 3/4, p233-243. 11p. 1 Chart, 1 Graph.

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Academic Journal

Understanding Consumer Preferences from Social Media Data.

Subjects: *Consumer preferences; *Consumer behavior; *Artificial intelligence

  • Source: NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 2, p48-53. 6p. 2 Illustrations.

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Academic Journal

Priming Consumers for Indulgence.

Subjects: *Fast moving consumer goods; *Consumer behavior; *Consumer preferences

  • Source: Business Management Dynamics. Oct2019, Vol. 9 Issue 4, p9-14. 6p.

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Academic Journal

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ.

Subjects: *Consumer behavior; *Brand choice; *Brand personification

  • Source: Journal of Marmara University Social Sciences Institute / Öneri. 2019, Vol. 14 Issue 52, p372-400. 29p.

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