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Academic Journal

Evaluation of Culturally Symbolic Brand: The Role of "Fear of Missing Out" Phenomenon.

Subjects: *Consumer behavior; *Brand evaluation; *Branding (Marketing)

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p270-286. 17p. 2 Diagrams, 4 Charts.

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Academic Journal

How digital platforms influence luxury purchase behavior in India?

Subjects: *Consumer behavior; *Brand name products; *Branding (Marketing)

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p41-64. 24p. 1 Diagram, 3 Charts.

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Academic Journal

When journalists become stars: drivers of human brand images and their influence on consumer intentions.

Subjects: *Consumer behavior; *Brand image; *Journalists

  • Source: Journal of Media Economics. Jan-Jun2019, Vol. 32 Issue 1/2, p35-55. 21p. 2 Diagrams, 5 Charts.

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