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Academic Journal

The effect of activity identity fusion on negative consumer behavior.

Subjects: *Consumer behavior; *Brand name products; *Boycotts

  • Source: Psychology & Marketing. Apr2019, Vol. 36 Issue 4, p395-409. 15p. 4 Charts.

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Academic Journal

How digital platforms influence luxury purchase behavior in India?

Subjects: *Consumer behavior; *Brand name products; *Branding (Marketing)

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p41-64. 24p. 1 Diagram, 3 Charts.

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