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Academic Journal

MARKA KİŞİLİĞİNİN VE MARKA SADAKATİNİN OLUŞUMUNDA DENEYİMSEL PAZARLAMANIN ROLÜ.

Subjects: *Consumer behavior; *Brand choice; *Brand personification

  • Source: Journal of Marmara University Social Sciences Institute / Öneri. 2019, Vol. 14 Issue 52, p372-400. 29p.

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Academic Journal

Unauthorized Use of Famous Brands and Its Impact on Brand Equity Dimensions.

Subjects: *Brand equity; *Consumer behavior; *Perceived quality

  • Source: Review of Marketing Science. Jun2019, Vol. 17 Issue 1, p1-24. 24p.

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Academic Journal

Consumer Brand Hate: Steam rolling whatever I see.

Subjects: *Consumer attitudes; *Brand name products; *Brand loyalty

  • Source: Psychology & Marketing. May2019, Vol. 36 Issue 5, p431-443. 13p. 1 Diagram, 7 Charts.

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