Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

'Brand love': The debate continues.

Subjects: *Consumer behavior; *Brand personification; *Brand image

  • Source: International Journal of Market Research. Nov2019, Vol. 61 Issue 6, p566-567. 2p.

Record details

×
Academic Journal

When journalists become stars: drivers of human brand images and their influence on consumer intentions.

Subjects: *Consumer behavior; *Brand image; *Journalists

  • Source: Journal of Media Economics. Jan-Jun2019, Vol. 32 Issue 1/2, p35-55. 21p. 2 Diagrams, 5 Charts.

Record details

×
Academic Journal

Role of Privacy Legislations and Online Business Brand Image in Consumer Perceptions of Online Privacy Risk.

Subjects: *Brand image; *Consumer behavior; *Internet privacy

  • Source: Journal of Theoretical & Applied Electronic Commerce Research. May2019, Vol. 14 Issue 2, p59-69. 11p.

Record details

×
  • 1-10 of  11 results for ""Consumer behavior""