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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea.

Subjects: *Advertising effectiveness; *Consumer behavior; *AdvertisingNorth Korea; United States

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p495-511. 17p. 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs.

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Academic Journal

Falling Back on Numbers: When Preference for Numerical Product Information Increases after a Personal Control Threat.

Subjects: *Consumer preferences; *Marketing literature; *Advertising effectiveness

  • Source: Journal of Marketing Research (JMR). Feb2019, Vol. 56 Issue 1, p104-122. 19p. 1 Diagram, 2 Charts, 3 Graphs.

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Academic Journal

Does It Pay to Be Real? Understanding Authenticity in TV Advertising.

Subjects: *Television advertising; *Brand name products; *Financial performance

  • Source: Journal of Marketing. Jan2019, Vol. 83 Issue 1, p24-50. 27p. 4 Color Photographs, 1 Diagram, 11 Charts, 2 Graphs.

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Academic Journal

'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication.

Subjects: *Advertising effectiveness; *Advertising; *Consumer behavior

  • Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 1, p139-153. 15p. 2 Color Photographs, 3 Charts, 2 Graphs.

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