Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea.

Subjects: *Advertising effectiveness; *Consumer behavior; *AdvertisingNorth Korea; United States

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p495-511. 17p. 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs.

Record details

×
Academic Journal

'Fear of Missing Out' (FOMO) marketing appeals: A conceptual model.

Subjects: *Advertising; *Consumer behavior; *Popular culture

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p65-88. 24p. 2 Diagrams, 2 Charts.

Record details

×
Academic Journal

Facing the "Right" Side? The Effect of Product Facing Direction.

Subjects: *Product image; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p153-166. 14p. 1 Color Photograph, 1 Black and White Photograph, 1 Graph.

Record details

×
Academic Journal

Inspiring Digitalization of Handicraft Market: An empirical approach.

Subjects: *Consumer behavior; *Sales promotion; *Social marketing

  • Source: Parikalpana: KIIT Journal of Management. Dec2019, Vol. 15 Issue 1/2, p199-209. 11p.

Record details

×
Academic Journal

ADVERTISEMENT WARS? WATCH WHOM YOU REALLY OFFEND.

Subjects: *Consumer behavior; *Advertising; *Business development

  • Source: Marketing Science & Inspirations. 2019, Vol. 14 Issue 2, p21-37. 17p.

Record details

×
Academic Journal

New Perspectives in International Consumer Behavior Research.

Subjects: *Consumer behavior; *Advertising; *Young consumers

  • Source: Journal of Global Marketing. Sep/Oct2019, Vol. 32 Issue 4, p217-218. 2p.

Record details

×
  • 1-10 of  29 results for ""Consumer behavior""