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Academic Journal

Celebrity influences on consumer decision making: new insights and research directions.

Subjects: *Consumer behavior; *Marketing executives; Fame

  • Source: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1159-1192. 34p. 2 Diagrams, 4 Charts.

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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

Mobile Time-Based Targeting: Matching Product-Value Appeal to Time of Day.

Subjects: *Consumer behavior; *Wireless Internet

  • Source: Journal of Management Information Systems. 2019, Vol. 36 Issue 2, p513-545. 33p. 4 Charts.

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Academic Journal

Effect of Friends' Churn on Consumer Behavior in Mobile Networks.

Subjects: *Consumer behavior; *Customer lifetime value; *Social media in business

  • Source: Journal of Management Information Systems. 2019, Vol. 36 Issue 2, p355-390. 36p. 2 Diagrams, 8 Charts, 6 Graphs.

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Academic Journal

Uncertainty in Prerelease Advertising.

Subjects: *Advertising management; *Consumer behavior; *Marketing researchFacebook (Web resource); YouTube (Web resource)

  • Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p167-180. 14p. 4 Color Photographs, 1 Chart, 1 Graph.

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Academic Journal

Consumer anticipation: antecedents, processes and outcomes.

Subjects: *Consumer behavior; *Marketing executives; *Consumption (Economics)

  • Source: Journal of Marketing Management. Feb2019, Vol. 35 Issue 1/2, p130-159. 30p. 2 Diagrams, 3 Charts.

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