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Academic Journal

Understanding Consumer Preferences from Social Media Data.

Subjects: *Consumer preferences; *Consumer behavior; *Artificial intelligence

  • Source: NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 2, p48-53. 6p. 2 Illustrations.

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Academic Journal

How chatbots influence marketing.

Subjects: *Influencer marketing; *Consumer behavior; *Artificial intelligence

  • Source: Management (1429-9321). May2019, Vol. 23 Issue 1, p251-270. 20p.

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Academic Journal

The Perils of Retail Price Differentiation: Why Nobody Wins When Customers Lose.

Subjects: *Consumer behavior; *Consumers; *Retail industry

  • Source: NIM Marketing Intelligence Review. 2019, Vol. 11 Issue 1, p30-35. 6p. 1 Illustration.

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