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Academic Journal

Role of Privacy Legislations and Online Business Brand Image in Consumer Perceptions of Online Privacy Risk.

Subjects: *Brand image; *Consumer behavior; *Internet privacy

  • Source: Journal of Theoretical & Applied Electronic Commerce Research. May2019, Vol. 14 Issue 2, p59-69. 11p.

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Academic Journal

Building Brand-Fan Relationships in Social Commerce Contexts: Mediators of Online Brand Relationships.

Subjects: *Electronic commerce; *Brand identification; *Branding (Marketing)

  • Source: Journal of Theoretical & Applied Electronic Commerce Research. May2019, Vol. 14 Issue 2, p106-123. 18p.

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Academic Journal

The Driving Forces of Facebook Social Commerce.

Subjects: *Electronic commerce; *Purchasing; *Consumer behaviorFacebook (Web resource)

  • Source: Journal of Theoretical & Applied Electronic Commerce Research. May2019, Vol. 14 Issue 2, p15-32. 18p.

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  • 1-6 of  6 results for ""Consumer behavior""