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Academic Journal

To Play or Not to Play? An Analysis of Dispositions, Gambling, and Daily Fantasy Sport.

Subjects: *Consumer behavior; *Business models; *Gambling

  • Source: Journal of Sport Management. May2019, Vol. 33 Issue 3, p174-188. 15p. 1 Diagram, 7 Charts.

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Academic Journal

Fantasy Millionaires: Identifying At-Risk Consumers Based on Motivation.

Subjects: *Sports marketing; *Sports advertising; *Consumer behavior

  • Source: Journal of Sport Management. Jan2019, Vol. 33 Issue 1, p37-49. 13p. 1 Diagram, 7 Charts.

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