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Academic Journal

Impact of Promotional Expenditures in the Success of FMCG Organizations.

Subjects: *Fast moving consumer goods; *Consumption (Economics); *Impulse buying

  • Source: Journal of Economic Development, Management, IT, Finance & Marketing. Sep2019, Vol. 11 Issue 2, p16-24. 9p. 2 Graphs.

Record details

  • 1-2 of  2 results for ""Consumer behavior""