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Content Provider : Business Source Complete Format : Academic Journals Format : Academic Journals Language : french Filter by : Subject

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Academic Journal

Le comportement d'achat des produits partage : proposition et validation d'un modèle.

Authors : BEN MABROUK, Abir¹; NAJJAR, Faouzi²; HIKKEROVA, Lubica³

Subjects: *Consumer behavior; *Commercial product testing; *Quantitative research

Source: Gestion 2000. 2019, Vol. 36 Issue 5, p85-100. 16p.

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Academic Journal

Information sur la RSE adaptée au consommateur : de sa nécessité aux conditions de son utilisation.

Authors : Lafont, Anne-Laurence¹; Rodhain, Angélique²

Subjects: *Social responsibility of business; *Consumer education; *Consumer behavior

Source: Revue des Sciences de Gestion. sep-dec2019, Issue 299/300, p113-124. 12p.

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Academic Journal

La perception floue d'une segmentation stratégique : cas de l'éco-labellisation des cosmétiques naturels à Madagascar.

Authors : Oruezabala, Gwenaëlle¹; Rakotomalala, Lova²

Subjects: *Market segmentation; *Marketing management; *Marketing executivesMadagascar

Source: Revue des Sciences de Gestion. mar-apr2019, Issue 296, p23-34. 12p.

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