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Academic Journal

SALES PROMOTION AS A FUNCTION IN MERCHANDISING.

Subjects: *Consumer behavior; *Sales promotion; *Mercantile system

  • Source: Economy & Market Communication Review / Casopis za Ekonomiju i Trzisne Komunikacije. Jun2019, Vol. 9 Issue 1, p120-131. 12p.

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Academic Journal

UPRAVLJANJE VRIJEDNOŠĆU BRENDA: METOD INTERBRANDA.

Subjects: *Consumer behavior; *Brand equity; *Consumer goods

  • Source: New Economist / Novi Ekonomist. Jan-Jun2019, Issue 25, p66-74. 9p.

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  • 1-3 of  3 results for ""Consumer behavior""