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Academic Journal

Impact of service error type on negative emotion and negative consumer response.

Subjects: *Customer services; *Consumer behavior; *Commercial products

  • Source: Total Quality Management & Business Excellence. Feb/Mar2019, Vol. 30 Issue 3/4, p245-266. 22p.

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Academic Journal

How a branded website creates customer purchase intentions.

Subjects: *Product quality; *Brand equity; *Consumer behavior

  • Source: Total Quality Management & Business Excellence. Feb/Mar2019, Vol. 30 Issue 3/4, p422-446. 25p.

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  • 1-4 of  4 results for ""Consumer behavior""