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Academic Journal

Exploring the link between payment schemes and customer fraud: a mental accounting perspective.

Subjects: *Insurance crimes; *Consumer behavior; *Payment

  • Source: Journal of the Academy of Marketing Science. Jul2019, Vol. 47 Issue 4, p595-616. 22p.

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Academic Journal

Dynamic customer interdependence.

Subjects: *Consumer behavior; *Customer relationship management; *Bayesian analysis

  • Source: Journal of the Academy of Marketing Science. Jul2019, Vol. 47 Issue 4, p723-746. 24p.

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Academic Journal

Herding in the consumption and purchase of digital goods and moderators of the herding bias.

Subjects: *Consumer behavior; *Electronic commerce; *Emerging markets

  • Source: Journal of the Academy of Marketing Science. May2019, Vol. 47 Issue 3, p460-478. 19p.

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Academic Journal

The effects of scarcity on consumer decision journeys.

Subjects: *Scarcity; *Consumer behavior; *Decision making

  • Source: Journal of the Academy of Marketing Science. May2019, Vol. 47 Issue 3, p532-550. 19p.

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Academic Journal

Improving customer profit predictions with customer mindset metrics through multiple overimputation.

Subjects: *Profit; *Customer satisfaction surveys; *Consumer behavior

  • Source: Journal of the Academy of Marketing Science. Sep2019, Vol. 47 Issue 5, p771-794. 24p.

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Academic Journal

Effective customer journey design: consumers' conception, measurement, and consequences.

Subjects: *Brand image; *Consumer attitudes; *Value proposition

  • Source: Journal of the Academy of Marketing Science. May2019, Vol. 47 Issue 3, p551-568. 18p.

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