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Academic Journal

The Progression and Impact of the Sharing Economy; a Preface.

Subjects: *Sharing economy; *Consumer behavior

  • Source: Journal of Marketing Theory & Practice. Fall2019, Vol. 27 Issue 4, p349-354. 6p.

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Academic Journal

Customer Delight: A Review and Agenda for Research.

Subjects: *Customer satisfaction; *Consumer behavior; Consumer behavior research

  • Source: Journal of Marketing Theory & Practice. Spring2019, Vol. 27 Issue 2, p174-195. 22p. 1 Diagram, 1 Chart.

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Academic Journal

Shopper Deal Seeking Across Channels: An Updated View.

Subjects: *Consumer behavior; *Sales promotion; *Discount prices

  • Source: Journal of Marketing Theory & Practice. Spring2019, Vol. 27 Issue 2, p123-139. 17p. 7 Charts.

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Academic Journal

Should I Choose This Salesperson? Buyer's Emergent Preference in Seller from Mere Exposure.

Subjects: *Consumer preferences; *Sales personnel; *Consumer behavior

  • Source: Journal of Marketing Theory & Practice. Spring2019, Vol. 27 Issue 2, p196-209. 14p. 1 Color Photograph, 5 Charts.

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