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Academic Journal

The Surprising Breadth of Harbingers of Failure.

Subjects: *Customer loyalty; *Consumer behavior; *New product development

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1034-1049. 16p. 9 Charts, 1 Graph.

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Academic Journal

The Charm of Behavior-Based Pricing: When Consumers' Taste Is Diverse and the Consideration Set Is Limited.

Subjects: *Consumer behavior; *Pricing; *Economic competition

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p767-790. 24p. 2 Diagrams.

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Academic Journal

In Mobile We Trust: The Effects of Mobile Versus Nonmobile Reviews on Consumer Purchase Intentions.

Subjects: *Consumer behavior; *Location marketing; *Consumers' reviews

  • Source: Journal of Marketing Research (JMR). Oct2019, Vol. 56 Issue 5, p791-808. 18p. 4 Diagrams, 4 Charts.

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Academic Journal

Assessing Sensitive Consumer Behavior Using the Item Count Response Technique.

Subjects: *Consumer behavior; *Monte Carlo method; Randomized response technique

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p345-360. 16p. 8 Charts, 1 Graph.

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Academic Journal

Price-Matching Guarantees as a Direct Signal of Low Prices.

Subjects: *Prices; *Consumer behavior; *Consumer psychology

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p245-258. 14p. 2 Diagrams, 2 Charts, 1 Graph.

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Academic Journal

Having Control Over and Above Situations: The Influence of Elevated Viewpoints on Risk Taking.

Subjects: *Risk-taking behavior; *Consumer behavior; *Positioning (Advertising)

  • Source: Journal of Marketing Research (JMR). Apr2019, Vol. 56 Issue 2, p230-244. 15p. 3 Charts, 1 Graph.

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Academic Journal

The Impact of a Complement-Based Assortment Organization on Purchases.

Subjects: *Economics -- Field work; *Consumer behavior; *Purchasing

  • Source: Journal of Marketing Research (JMR). Jun2019, Vol. 56 Issue 3, p459-478. 20p. 4 Diagrams, 3 Charts, 3 Graphs.

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Academic Journal

Competition of Content Acquisition and Distribution Under Consumer Multipurchase.

Subjects: *User-generated content; *Streaming video & television; *Information services

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p1066-1084. 19p. 2 Diagrams, 7 Charts.

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Academic Journal

Large-Scale Cross-Category Analysis of Consumer Review Content on Sales Conversion Leveraging Deep Learning.

Subjects: *Natural language processing; *Consumer behavior; *Customer orientation

  • Source: Journal of Marketing Research (JMR). Dec2019, Vol. 56 Issue 6, p918-943. 26p. 6 Diagrams, 8 Charts, 4 Graphs.

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