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Academic Journal

Celebrity influences on consumer decision making: new insights and research directions.

Subjects: *Consumer behavior; *Marketing executives; Fame

  • Source: Journal of Marketing Management. Oct2019, Vol. 35 Issue 13/14, p1159-1192. 34p. 2 Diagrams, 4 Charts.

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Academic Journal

Consumer anticipation: antecedents, processes and outcomes.

Subjects: *Consumer behavior; *Marketing executives; *Consumption (Economics)

  • Source: Journal of Marketing Management. Feb2019, Vol. 35 Issue 1/2, p130-159. 30p. 2 Diagrams, 3 Charts.

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Academic Journal

Consumer transits and religious identities: towards a syncretic consumer.

Subjects: *Human capital; *Consumer behavior; *Rational choice theory

  • Source: Journal of Marketing Management. Jun2019, Vol. 35 Issue 7/8, p742-769. 28p. 1 Color Photograph, 1 Diagram, 2 Charts.

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