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Academic Journal

Role of electronic word-of-mouth content and valence in influencing online purchase behavior.

Subjects: *Consumer behavior; *Internet marketing; *Marketing strategy

  • Source: Journal of Marketing Communications. Sep2019, Vol. 25 Issue 6, p661-684. 24p. 1 Diagram, 3 Charts, 1 Graph.

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Academic Journal

Support for the underdog brand biography: Effects on consumer attitude and behavior.

Subjects: *Consumer attitudes; *Consumer behavior; *Social networks

  • Source: Journal of Marketing Communications. Aug2019, Vol. 25 Issue 5, p477-493. 17p. 4 Charts.

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Academic Journal

'Fear of Missing Out' (FOMO) marketing appeals: A conceptual model.

Subjects: *Advertising; *Consumer behavior; *Popular culture

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p65-88. 24p. 2 Diagrams, 2 Charts.

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Academic Journal

How digital platforms influence luxury purchase behavior in India?

Subjects: *Consumer behavior; *Brand name products; *Branding (Marketing)

  • Source: Journal of Marketing Communications. Feb2019, Vol. 25 Issue 1, p41-64. 24p. 1 Diagram, 3 Charts.

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Academic Journal

Public engagement in product recall announcements: an empirical study on the Chinese automobile industry.

Subjects: *Product recall; *Brand equity; *Consumer behavior

  • Source: Journal of Marketing Communications. Jun2019, Vol. 25 Issue 4, p343-364. 22p. 5 Charts, 3 Graphs.

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