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Academic Journal

Role of Ambient Temperature in Influencing Willingness to Pay in Auctions and Negotiations.

Subjects: *Willingness to pay; *Consumer behavior; *Auctions

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p121-138. 18p. 3 Charts.

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Academic Journal

Let's Make a "Deal": How Deal Collectives Coproduce Unintended Value from Sales Promotions.

Subjects: *Deals; *Sales promotion; *Consumer behavior

  • Source: Journal of Marketing. Nov2019, Vol. 83 Issue 6, p43-60. 18p. 1 Diagram, 3 Charts.

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Academic Journal

The Role of Marketer-Generated Content in Customer Engagement Marketing.

Subjects: *Customer relations; *Sentiment analysis; *User-generated content

  • Source: Journal of Marketing. Nov2019, Vol. 83 Issue 6, p21-42. 22p. 13 Charts, 1 Graph.

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Academic Journal

Marketing in the Sharing Economy.

Subjects: *Sharing economy; *Marketing strategy; *Socioeconomic factors

  • Source: Journal of Marketing. Sep2019, Vol. 83 Issue 5, p5-27. 23p. 2 Charts.

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Academic Journal

Successfully Communicating a Cocreated Innovation.

Subjects: *Innovation adoption; *Customer cocreation; *Innovation management

  • Source: Journal of Marketing. Jul2019, Vol. 83 Issue 4, p38-57. 20p. 2 Diagrams, 2 Charts, 3 Graphs.

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Academic Journal

That's Not So Bad, I'll Eat More! Backfire Effects of Calories-per-Serving Information on Snack Consumption.

Subjects: *Expectation (Psychology); *Food labeling; *Consumer behavior

  • Source: Journal of Marketing. Jan2019, Vol. 83 Issue 1, p133-150. 18p. 1 Color Photograph, 3 Charts, 4 Graphs.

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