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Academic Journal

From the Editor in Chief: Thank You and Good Luck.

Subjects: *Export marketing; *Marketing channels; *International trade

  • Source: Journal of International Marketing. Dec2019, Vol. 27 Issue 4, p1-2. 2p.

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Academic Journal

Global Versus Local Consumer Culture: Theory, Measurement, and Future Research Directions.

Subjects: *Consumer culture theory; *Consumer culture; *Globalization

  • Source: Journal of International Marketing. Mar2019, Vol. 27 Issue 1, p1-19. 19p. 2 Diagrams, 6 Charts, 1 Graph.

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  • 1-8 of  8 results for ""Consumer behavior""