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Academic Journal

Online Retail Format Choice Behavior of Indian Customers for Reasoned Purchase: A Cultural Perspective.

Subjects: *Consumer behavior; *Artificial neural networks; *PurchasingIndia

  • Source: Journal of International Consumer Marketing. Oct-Dec2019, Vol. 31 Issue 5, p469-491. 23p. 4 Diagrams, 11 Charts.

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Academic Journal

Understanding the Role of Attitude Components in Co-branding: A Comparison of Spanish and Taiwanese Consumers.

Subjects: *Consumer behavior; *Consumer attitudes; *International marketsTaiwan; Spain

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p203-224. 22p. 3 Diagrams, 7 Charts.

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Academic Journal

Social Influence on Green Consumerism: Country and Gender Comparisons between China and the United States.

Subjects: *Consumer behavior; *Consumerism; *Social impactChina; United States

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p177-190. 14p. 1 Diagram, 6 Charts.

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Academic Journal

Evaluation of Culturally Symbolic Brand: The Role of "Fear of Missing Out" Phenomenon.

Subjects: *Consumer behavior; *Brand evaluation; *Branding (Marketing)

  • Source: Journal of International Consumer Marketing. May/Jun2019, Vol. 31 Issue 3, p270-286. 17p. 2 Diagrams, 4 Charts.

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Academic Journal

Factors Affecting Sustainable Luxury Purchase Behavior: A Conceptual Framework.

Subjects: *Consumer behavior; *Luxuries; *Consumers

  • Source: Journal of International Consumer Marketing. Mar/Apr2019, Vol. 31 Issue 2, p130-146. 17p. 4 Diagrams, 1 Chart.

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Academic Journal

Green Consumption Values in Mobile Apps.

Subjects: *Consumer behavior; *Technology; *Social networks

  • Source: Journal of International Consumer Marketing. Jan/Feb2019, Vol. 31 Issue 1, p66-83. 18p. 4 Color Photographs, 1 Diagram, 6 Charts.

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Academic Journal

Virtual Consumer Communities for Innovation: A Cross-Cultural Perspective.

Subjects: *Consumers; *Culture; *Export marketing

  • Source: Journal of International Consumer Marketing. Mar/Apr2019, Vol. 31 Issue 2, p98-114. 17p. 1 Black and White Photograph, 1 Diagram, 5 Charts.

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  • 1-8 of  8 results for ""Consumer behavior""