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Academic Journal

Understanding New Religion-Compliant Product Adoption (NRCPA) in Islamic Markets.

Subjects: *Consumer behavior; *New product development; *Brand personification

  • Source: Journal of Global Marketing. Sep/Oct2019, Vol. 32 Issue 4, p288-302. 15p. 1 Diagram, 3 Charts.

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Academic Journal

Special Issue: Digital Marketing and Online Consumer Behavior in China.

Subjects: *Consumer behavior; *Internet marketing; *Young consumers

  • Source: Journal of Global Marketing. Nov/Dec2019, Vol. 32 Issue 5, p303-305. 3p.

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Academic Journal

New Perspectives in International Consumer Behavior Research.

Subjects: *Consumer behavior; *Advertising; *Young consumers

  • Source: Journal of Global Marketing. Sep/Oct2019, Vol. 32 Issue 4, p217-218. 2p.

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Academic Journal

Love Consumption at the Digital Age: Online Consumer Reviews and Romantic Gift Giving.

Subjects: *Consumers' reviews; *Consumer behavior; *Economic trendsChina

  • Source: Journal of Global Marketing. Nov/Dec2019, Vol. 32 Issue 5, p335-355. 21p. 2 Diagrams, 9 Charts, 5 Graphs.

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