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Academic Journal

Special Section Introduction: Artificial Intelligence and Advertising.

Subjects: *Artificial intelligence; *Consumer behavior; *Advertisers

  • Source: Journal of Advertising. Aug/Sep2019, Vol. 48 Issue 4, p333-337. 5p.

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Academic Journal

Uncertainty in Prerelease Advertising.

Subjects: *Advertising management; *Consumer behavior; *Marketing researchFacebook (Web resource); YouTube (Web resource)

  • Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p167-180. 14p. 4 Color Photographs, 1 Chart, 1 Graph.

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Academic Journal

Advertising in Asia: Theories and Implications for Practice.

Subjects: *Advertising endorsements; *Corporate websites; *Consumer behaviorAsia

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p417-436. 20p. 5 Charts.

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Academic Journal

Divergent Effects of Friend Recommendations on Disclosed Social Media Advertising in the United States and Korea.

Subjects: *Advertising effectiveness; *Consumer behavior; *AdvertisingNorth Korea; United States

  • Source: Journal of Advertising. Oct-Dec2019, Vol. 48 Issue 5, p495-511. 17p. 2 Color Photographs, 2 Diagrams, 3 Charts, 2 Graphs.

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Academic Journal

Facing the "Right" Side? The Effect of Product Facing Direction.

Subjects: *Product image; *Consumer attitudes; *Consumer behavior

  • Source: Journal of Advertising. Apr-May2019, Vol. 48 Issue 2, p153-166. 14p. 1 Color Photograph, 1 Black and White Photograph, 1 Graph.

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