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Academic Journal

Fake news: When the dark side of persuasion takes over.

Subjects: *Consumer behavior; *Marketing; *Information processing

  • Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 2, p336-342. 7p.

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Academic Journal

'How do you feel about a disease?' The effect of psychological distance towards a disease on health communication.

Subjects: *Advertising effectiveness; *Advertising; *Consumer behavior

  • Source: International Journal of Advertising. Jan2019, Vol. 38 Issue 1, p139-153. 15p. 2 Color Photographs, 3 Charts, 2 Graphs.

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