Item request has been placed! ×
Item request cannot be made. ×
loading  Processing Request
Academic Journal

Benefit-based O2O commerce segmentation: a means-end chain approach.

Subjects: *Consumer behavior; *Commerce; Cognitive structures

  • Source: Electronic Commerce Research. Jun2019, Vol. 19 Issue 2, p409-449. 41p.

Record details

×
  • 1-6 of  6 results for ""Consumer behavior""