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Academic Journal

‘At the desire of several persons of quality and lovers of Musick’: pervasive and persuasive advertising for public commercial concerts in London 1672–1749.

Subjects: *Newspaper advertising; *Advertising fliers; *Print advertising

  • Source: Journal of Marketing Management. Oct2017, Vol. 33 Issue 13/14, p1170-1203. 34p. 1 Color Photograph, 3 Black and White Photographs, 1 Diagram, 5 Charts, 3

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Periodical

Music Festivals Have A Volume Problem.

Subjects: *Market saturation; *Ticket sales; *Economics

  • Source: Bloomberg Businessweek. 2/20/2017, Issue 4512, p21-23. 3p. 1 Color Photograph, 1 Diagram.

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Periodical

THE TICKET PUSHERS.

Subjects: *Music industry; *Internet marketing; *Direct marketing

  • Source: Billboard. 3/16/2013, Vol. 125 Issue 10, p32-36. 4p.

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Periodical

'A GREAT TIME TO BE IN THE LIVE BUSINESS'.

Subjects: *Music industry; *Target marketing; *Corporate sponsorship

  • Source: Billboard. 11/30/2013, Vol. 125 Issue 46, p24-26. 3p. 14 Color Photographs.

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Periodical

The Fight To Build Buzz.

Subjects: *Social media in marketing; *Marketing; ArenasMadison Square Garden (New York, N.Y.)

  • Source: Billboard. 6/13/2015, Vol. 127 Issue 17, p49-50. 2p. 3 Color Photographs.

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