Mind the gap

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  • Additional Information
    • Publication Information:
      Financial Times Ltd.
    • Publication Date:
    • Abstract:
      Non-banking institutions are diversifying into the business of financial services particularly in the retail segment. This is not only increasing and intensifying competition within the banking sector but is also compelling banks to rethink their approach to marketing and service. Consistency of service delivery will be one of the benchmarks by which consumers will judge their banks. Brand strategy and corporate strategy in banking must be linked and reflect organizational vision and values. These cannot be driven merely by advertising and research.
    • ISSN:
    • Rights:
      COPYRIGHT 1995 Financial Times Ltd.
      Copyright 1995 Gale, Cengage Learning. All rights reserved.
    • Accession Number:
  • Citations
    • ABNT:
      DENBY-JONES, S. Mind the gap. The Banker, [s. l.], n. 828, p. 66, 1995. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580. Acesso em: 4 abr. 2020.
    • AMA:
      Denby-Jones S. Mind the gap. The Banker. 1995;(828):66. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580. Accessed April 4, 2020.
    • APA:
      Denby-Jones, S. (1995). Mind the gap. The Banker, 828, 66.
    • Chicago/Turabian: Author-Date:
      Denby-Jones, Sarah. 1995. “Mind the Gap.” The Banker. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580.
    • Harvard:
      Denby-Jones, S. (1995) ‘Mind the gap’, The Banker, p. 66. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580 (Accessed: 4 April 2020).
    • Harvard: Australian:
      Denby-Jones, S 1995, ‘Mind the gap’, The Banker, no. 828, p. 66, viewed 4 April 2020, .
    • MLA:
      Denby-Jones, Sarah. “Mind the Gap.” The Banker, no. 828, 1995, p. 66. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580.
    • Chicago/Turabian: Humanities:
      Denby-Jones, Sarah. “Mind the Gap.” The Banker, 1995. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580.
    • Vancouver/ICMJE:
      Denby-Jones S. Mind the gap. The Banker [Internet]. 1995 [cited 2020 Apr 4];(828):66. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=edsgbc&AN=edsgcl.58263907&custid=s6224580