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HarperCollins to Form Mass Merchandise Sales Group.

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Source:
Publishers Weekly. 9/17/2001, Vol. 248 Issue 38, p13. 1/8p.
Subject Terms:
*Sales management; *Publishing

Additional Information
- Subject Terms:
  United States
- Subject Terms:
  HarperCollins Publishers LLC
- Abstract:
  Focuses on the plan of HarperCollins to establish an in-house sales and marketing team in publishing to sell its paperback titles. Reasons of the company for assembling its own sales team.