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    • Abstract:
      This is my final Editorial, as I'm retiring as Editor in Chief after 15 years, covering 90 issues and editorials, handing over to Dan Nunan (Editor in Chief) and Yuksel Ekinsi (Editor) from the University of Portsmouth. Also, see the Viewpoint in this issue where the authors (one being my successor) identify the vitally important role played by an archive in our sector. The authors' research is focused in China, exploring the different attitudes of those born in the 1980s, exposed to an influx of foreign products when Chinese products were often of inferior quality, to those born in the 1990s when domestic products had become competitive with imported goods. The authors conclude that macro and micro country images matter for the symbolic product, whereas only the micro country image matters for the functional product. [Extracted from the article]
    • Abstract:
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