Academy of Marketing conference 2015 – the magic of marketing.

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    • Abstract:
      The author highlights the Academy of Marketing Conference 2015: The Magic in Market (AM2015) which explored the dimensions of marketing that are magical ranging from the cabbalistic to the fantastical and from the astonishing to the preternatural. He presents the final 11 papers for the special conference issue of the "Journal of Marketing Management" whose topics include an assessment of the roles of fantastical themes in the stories of marketing practitioners.