IDEA BANK.

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  • Additional Information
    • Subject Terms:
    • NAICS/Industry Codes:
      541870 Advertising Material Distribution Services
      522190 Other Depository Credit Intermediation
      522110 Commercial Banking
      522120 Savings Institutions
      522111 Personal and commercial banking industry
      541810 Advertising Agencies
    • Abstract:
      The article profiles the advertising and marketing campaigns used at U.S. financial institutions. It covers the brand redesign at First Citizens National Bank in Dyersburg, Tennessee by the advertising agency Financial Marketing Solutions (FMS) and a mascot created by the agency Sundin Associates for MobileOne in Framingham, Massachusetts.
    • ISSN:
      1539-7890
    • Accession Number:
      87395325
  • Citations
    • ABNT:
      Idea Bank. ABA Bank Marketing, [s. l.], v. 45, n. 4, p. 6–9, 2013. Disponível em: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580. Acesso em: 22 jan. 2020.
    • AMA:
      Idea Bank. ABA Bank Marketing. 2013;45(4):6-9. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580. Accessed January 22, 2020.
    • APA:
      Idea Bank. (2013). ABA Bank Marketing, 45(4), 6–9. Retrieved from http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580
    • Chicago/Turabian: Author-Date:
      “Idea Bank.” 2013. ABA Bank Marketing 45 (4): 6–9. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580.
    • Harvard:
      ‘Idea Bank’ (2013) ABA Bank Marketing, 45(4), pp. 6–9. Available at: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580 (Accessed: 22 January 2020).
    • Harvard: Australian:
      ‘Idea Bank’ 2013, ABA Bank Marketing, vol. 45, no. 4, pp. 6–9, viewed 22 January 2020, .
    • MLA:
      “Idea Bank.” ABA Bank Marketing, vol. 45, no. 4, May 2013, pp. 6–9. EBSCOhost, search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580.
    • Chicago/Turabian: Humanities:
      “Idea Bank.” ABA Bank Marketing 45, no. 4 (May 2013): 6–9. http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580.
    • Vancouver/ICMJE:
      Idea Bank. ABA Bank Marketing [Internet]. 2013 May [cited 2020 Jan 22];45(4):6–9. Available from: http://search.ebscohost.com/login.aspx?direct=true&site=eds-live&db=b9h&AN=87395325&custid=s6224580